Writing With Purpose

Getting Out of the Pool

The longer you are a copywriter, the more you will experience the ebb and flow of clients. Like all businesses, the companies or persons you write for will experience times of prosperity and periods of struggle. One moment clients will be giving you more work than you can handle, without working overtime. The next, clients will hit a bump in the road and cancel all future orders. What now? If you are going to stay in business, you need to understand how to keep filling your freelance writing client pool.

Cleaning the Pool First

Before moving on, it is important to ensure that all loose ends have been neatly tied. In other words, make sure you leave that client satisfied. First, f it is a client you want back, when his/her finances improve, make sure to leave positive feelings and offer your services anytime in the future. Leave the ‘virtual’ business door open.

Second, if you have not done so already, add this business to your professional contacts. As you learn more about marketing, you will want to develop an email campaign. Sending monthly emails to all of your past and current clients is a great way to keep you and your writing skills fresh in their minds, if/when you services are required in the future. (One word of caution: make sure they are immediately removed from your mailing list, if requested. You do not want to soil your Internet business reputation by spamming people.)

Filling your Pool

The next step is to begin filling your pool with new clients. However, your bank account will empty fast, if you do not write in the meantime. While you are going to places like Writing Bids to drum up some more business, you need to have an alternate source of income.

One of my solutions is Textbroker. Once you have been accepted by them, via your writing sample, you can write as much, or as little as you want. It is not the same as writing for a client with whom you have developed a business relationship. However, some people prefer this method of writing, because the pressure to write is not as great. You get to choose how busy you want to be.

Turning Off the Water

Once you start filling your freelance writing client pool, how full it becomes is up to you. Sometimes, you may spend the better part of your day looking for work. However, once you have a project, you will probably not want to stop searching for more clients. When one job ends, you want to have other projects in the works. Jobs rarely come to you, unless you have an active and steady client base. You will have to pound the virtual pavement periodically. It is better to have to turn off the water than have your well dry up before your freelance writing client pool is full enough.

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